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John Bradford Moore

JB Moore was a trader who established a trading post at Crystal, New Mexico at the western end of the Narbona Pass.  His mission was to buy anything and everything the Navajo had to sell and to sell the Navajo everything they needed.

Around the turn of the century there was great demand for oriental rugs.  Moore understood what the market in the eastern United States would value.  During the winter months, Moore employed Navajo weavers to make rugs.  He ensured that the wool and the weaving was good quality and created his own designs with oriental elements.  He quickly gaining a reputation as a source of good quality rugs. 

Moore's business flourished, and in 1903 and in 1911 he published mail-order catalogs, drawing business from across the United States.  In his 1903 catalog, Moore made much of the authenticity of his products. The catalog included photographs of the interior and exterior of the trading post and the land around it, and of Navajo people, outdoor looms and hogans. He said: "While this booklet makes no claim of being a pioneer in its field, I think it may claim to be the first of its kind published and distributed from the very center of the Navajo Indian Reservation, by an Indian trader living among and dealing directly with the Indians who makes the goods which it illustrates and describes."

Southwest Book: JB Moore Catalog - Adobe Gallery, Santa Fe

 

 

 

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Getzwiller's Nizhoni Ranch Gallery","id":2110291148872,"position":5,"preview_image":{"aspect_ratio":0.629,"height":848,"width":533,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1207\/9128\/products\/1911_Plate_27_XXVII_10480d56-19e8-47d8-8f3a-6c88a19f55f3.jpg?v=1569601049"},"aspect_ratio":0.629,"height":848,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1207\/9128\/products\/1911_Plate_27_XXVII_10480d56-19e8-47d8-8f3a-6c88a19f55f3.jpg?v=1569601049","width":533}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eJB Moore recognized the unique skill of the Navajo weaver and he and other Trading Post owners were responsible for the creation of regional styles of weaving. \u003c\/p\u003e\n\u003cp\u003eJB Moore took the promotion of Navajo weaving a step farther than most and created a catalog in 1903 and 1911 of examples of weavings that could be purchased by the folks in the East.  \u003c\/p\u003e\n\u003cp\u003eWeavers would use these catalog images as guidelines in their weavings and often would incorporate bits or parts of his catalog plate images when creating their own.  When we see selected parts of a plate used and not the whole plate, the piece is recognized as a \"variant\".\u003c\/p\u003e\n\u003cp\u003eThis is a variant.  Beautifully woven and easily recognized as a variant of Plate 27, this piece would be a great treasure to add to nearly any home or office.  \u003c\/p\u003e\n\u003ctable style=\"width: 356px;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 90px;\"\u003eStyle\u003c\/td\u003e\n\u003ctd style=\"width: 252px;\"\u003eJB Moore \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 90px;\"\u003eWeaver\u003c\/td\u003e\n\u003ctd style=\"width: 252px;\"\u003eUnknown Navajo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 90px;\"\u003eDate\u003c\/td\u003e\n\u003ctd style=\"width: 252px;\"\u003ecirca 1920s\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 90px;\"\u003eSize\u003c\/td\u003e\n\u003ctd style=\"width: 252px;\"\u003e62″ x 51″ (5'2\" x 4'3\")\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 90px;\"\u003eItem #\u003c\/td\u003e\n\u003ctd style=\"width: 252px;\"\u003eGHT 2185\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd colspan=\"2\" style=\"width: 342px;\"\u003e\u003ca href=\"https:\/\/navajorug-com.myshopify.com\/pages\/jb-moore\"\u003eLearn more about JB Moore style of weavings\u003c\/a\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cspan\u003eContact us for more information, pricing or to order – \u003c\/span\u003e\u003ca href=\"mailto:steve@navajorug.com\" target=\"_blank\"\u003esteve@navajorug.com\u003c\/a\u003e\u003cspan\u003e or 520-455-5020 -- We will be glad to help you!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eA unique blend of history, Native American culture and storytelling make these weavings an art like no other.\u003c\/p\u003e"}
Crystal JB Moore Navajo Rug : Antique : GHT 2185 - Getzwiller's Nizhoni Ranch Gallery

SOLD Crystal JB Moore Navajo Rug : Antique : GHT 2185

JB Moore recognized the unique skill of the Navajo weaver and he and other Trading Post owners were responsible for the creation of regional styles of weaving.  JB Moore took the promotion of Navajo weaving a step farther than most and created a catalog in 1903 and 1911 of examples of weavings that could be purchased by the folks in the East.   ...


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