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{"id":8929755332830,"title":"Forbes - Navajo Rug Gallery Weaves Ancient Art And New Technology Together With Bitcoin - March 2018","handle":"forbes","description":"\u003cdiv class=\"article-body-image image-embed__placeholder\"\u003e\u003cimg data-width=\"300\" data-height=\"200\" alt=\"Steve Getzwiller, Owner of Nizhoni Ranch Gallery\" src=\"https:\/\/blogs-images.forbes.com\/kateharrison\/files\/2018\/03\/Steve-Getzwiller-June-2013-1-300x200.jpg\" class=\"size-medium wp-image-2872\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"article-image-caption\"\u003e\n\u003cdiv class=\"caption-container\"\u003e\n\u003cp aria-hidden=\"true\" class=\"wp-caption-text\"\u003eSteve Getzwiller, Owner of Nizhoni Ranch Gallery\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch1 class=\"dp_VC\"\u003eNavajo Rug Gallery Weaves Ancient Art And New Technology Together With Bitcoin\u003c\/h1\u003e\n\u003cp\u003eBy Kate Harrison, March 7, 2018\u003c\/p\u003e\n\u003cp\u003eSteve Getzwiller is a 7\u003csup\u003eth\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003egeneration rancher who grew up just east of Tucson, Arizona. As a child, he spent a lot of time at the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003ca aria-label=\"Amerind Foundation\" data-ga-track=\"ExternalLink:http:\/\/www.amerind.org\/\" rel=\"nofollow noopener noreferrer\" href=\"http:\/\/www.amerind.org\/\" target=\"_blank\"\u003eAmerind Foundation\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ein Dragoon, a museum and research center for Native American arts and culture. Inspired by the director of the foundation, Archaeologist Charles C. Di Peso, Getzwiller went on to study anthropology at the University of Arizona, and became a potter and turquoise trader. But his real passion was Navajo Rugs, and as soon as he could afford to, he became collecting them and wholesaling rugs to top galleries around the U.S. to be able to afford more expensive ones for himself.\u003c\/p\u003e\n\u003cdiv class=\"wp-caption wp-caption-wrap alignright\" id=\"attachment_2872\"\u003e\n\u003cdiv class=\"article-image-caption\"\u003e\n\u003cdiv class=\"caption-container\"\u003e\n\u003cp aria-hidden=\"true\" class=\"wp-caption-text\"\u003e \u003c\/p\u003e\n\u003cstrong\u003e\u003csmall class=\"article-photo-credit\"\u003eNizhoni Ranch Gallery\u003c\/small\u003e\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"article_paragraph_2\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003eIn 1995, Getzwiller launched an online website, and in 2000, he opened his own physical gallery, The\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003ca aria-label=\"Nizhoni Ranch Gallery\" data-ga-track=\"ExternalLink:https:\/\/www.navajorug.com\/\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.navajorug.com\/\" target=\"_blank\"\u003eNizhoni Ranch Gallery\u003c\/a\u003e,\u003c\/strong\u003e in Sonoita, AZ. Today, he does about $1 Million of business a year, half through the website and half through his physical store. Getzwiller's Navajo rugs are sold around the world to collectors, business people and rock stars.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Personal Touch\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNavajo weavers today are carrying on a 300-year-old tradition of weaving blankets and rugs. Their unique upright loom uses a traditional weaving technique that cannot be mechanized. The loom is warped with one continuous wool thread and the weft is woven through it, one thread at a time. “It is a very time consuming and meticulous process,” Getzwiller explains, “Small rugs can take a full week to weave, while larger Navajo rugs can take years to complete.”\u003c\/p\u003e\n\u003cdiv class=\"vestpocket nsO6K\"\u003e\n\u003cdiv class=\"Sg4hO\"\u003e\u003ciframe data-load-complete=\"true\" aria-hidden=\"true\" data-google-container-id=\"8\" aria-label=\"Advertisement\" data-is-safeframe=\"true\" height=\"124\" width=\"0\" name=\"\" title=\"Ad content\" id=\"google_ads_iframe_\/7175\/fdc.forbes\/article\/standard\/default\/standard_4\" src=\"https:\/\/27b4f441d278ff26b207ba2b05d10e30.safeframe.googlesyndication.com\/safeframe\/1-0-45\/html\/container.html\" tabindex=\"-1\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wp-caption wp-caption-wrap alignleft\" id=\"attachment_2866\"\u003e\n\u003cdiv class=\"article-body-image image-embed__placeholder\"\u003e\u003cimg alt=\"Navajo weaver Cecelia Nez will work on a rug for years.\" src=\"https:\/\/imageio.forbes.com\/blogs-images\/kateharrison\/files\/2018\/03\/Cecelia-Nez-225x300.jpg?format=jpg\u0026amp;width=1440\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"article-image-caption\"\u003e\n\u003cdiv class=\"caption-container\"\u003e\n\u003cp aria-hidden=\"true\" class=\"wp-caption-text\"\u003eNavajo weaver Cecelia Nez will work on a rug for years.\u003c\/p\u003e\n\u003cstrong\u003e\u003csmall class=\"article-photo-credit\"\u003eNizhoni Ranch Gallery\u003c\/small\u003e\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eBy their intrinsic nature, these rugs cannot be commoditized. Their weaving is personal and the resulting rugs are works of custom art. Getzwiller emphasizes these qualities in every aspect of his business and they inform his marketing. Each rug comes with a weaver’s profile and background information on the traditional process used.\u003c\/p\u003e\n\u003cp\u003eIn the store, Getzwiller works to highlight various artists. On March 11, for example, the gallery will host Elsi Bia and her 11-year-old grand-daughter at The Timeless Treasures of Two Grey Hills opening. They will be demonstrating Navajo weaving at an upright loom. Another granddaughter, Natalie Tso, will be weaving her first rug. Getzwiller notes: “We try to keep these demos fresh and exciting, and not only present historic material, but also present and preserve the art of Navajo weaving today.”\u003c\/p\u003e\n\u003cp\u003eAs part of his commitment to the personal, he also emphasizes customer service. He focuses 100% on customer service, treating every sale as a personal relationship to be nurtured. “Even all our sales online have the personal touch, as each sale is completed with a conversation with the client and subsequent follow-up,” he explains.\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2025-05-29T12:00:07-07:00","created_at":"2025-05-29T11:47:58-07:00","vendor":"Nizhoni Ranch Gallery","type":"","tags":["About Us","no-price-showing"],"price":0,"price_min":0,"price_max":0,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":46855829487838,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Forbes - Navajo Rug Gallery Weaves Ancient Art And New Technology Together With Bitcoin - March 2018","public_title":null,"options":["Default Title"],"price":0,"weight":0,"compare_at_price":null,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.navajorug.com\/cdn\/shop\/files\/0227_forbes-cover-billionaires-smith-03-28-2018_768x1015_f273226f-0a55-44ae-b0c2-965bc4898780.jpg?v=1748544992"],"featured_image":"\/\/www.navajorug.com\/cdn\/shop\/files\/0227_forbes-cover-billionaires-smith-03-28-2018_768x1015_f273226f-0a55-44ae-b0c2-965bc4898780.jpg?v=1748544992","options":["Title"],"media":[{"alt":null,"id":36352852033758,"position":1,"preview_image":{"aspect_ratio":0.757,"height":1015,"width":768,"src":"\/\/www.navajorug.com\/cdn\/shop\/files\/0227_forbes-cover-billionaires-smith-03-28-2018_768x1015_f273226f-0a55-44ae-b0c2-965bc4898780.jpg?v=1748544992"},"aspect_ratio":0.757,"height":1015,"media_type":"image","src":"\/\/www.navajorug.com\/cdn\/shop\/files\/0227_forbes-cover-billionaires-smith-03-28-2018_768x1015_f273226f-0a55-44ae-b0c2-965bc4898780.jpg?v=1748544992","width":768}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"article-body-image image-embed__placeholder\"\u003e\u003cimg data-width=\"300\" data-height=\"200\" alt=\"Steve Getzwiller, Owner of Nizhoni Ranch Gallery\" src=\"https:\/\/blogs-images.forbes.com\/kateharrison\/files\/2018\/03\/Steve-Getzwiller-June-2013-1-300x200.jpg\" class=\"size-medium wp-image-2872\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"article-image-caption\"\u003e\n\u003cdiv class=\"caption-container\"\u003e\n\u003cp aria-hidden=\"true\" class=\"wp-caption-text\"\u003eSteve Getzwiller, Owner of Nizhoni Ranch Gallery\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch1 class=\"dp_VC\"\u003eNavajo Rug Gallery Weaves Ancient Art And New Technology Together With Bitcoin\u003c\/h1\u003e\n\u003cp\u003eBy Kate Harrison, March 7, 2018\u003c\/p\u003e\n\u003cp\u003eSteve Getzwiller is a 7\u003csup\u003eth\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003egeneration rancher who grew up just east of Tucson, Arizona. As a child, he spent a lot of time at the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003ca aria-label=\"Amerind Foundation\" data-ga-track=\"ExternalLink:http:\/\/www.amerind.org\/\" rel=\"nofollow noopener noreferrer\" href=\"http:\/\/www.amerind.org\/\" target=\"_blank\"\u003eAmerind Foundation\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ein Dragoon, a museum and research center for Native American arts and culture. Inspired by the director of the foundation, Archaeologist Charles C. Di Peso, Getzwiller went on to study anthropology at the University of Arizona, and became a potter and turquoise trader. But his real passion was Navajo Rugs, and as soon as he could afford to, he became collecting them and wholesaling rugs to top galleries around the U.S. to be able to afford more expensive ones for himself.\u003c\/p\u003e\n\u003cdiv class=\"wp-caption wp-caption-wrap alignright\" id=\"attachment_2872\"\u003e\n\u003cdiv class=\"article-image-caption\"\u003e\n\u003cdiv class=\"caption-container\"\u003e\n\u003cp aria-hidden=\"true\" class=\"wp-caption-text\"\u003e \u003c\/p\u003e\n\u003cstrong\u003e\u003csmall class=\"article-photo-credit\"\u003eNizhoni Ranch Gallery\u003c\/small\u003e\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"article_paragraph_2\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003eIn 1995, Getzwiller launched an online website, and in 2000, he opened his own physical gallery, The\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003ca aria-label=\"Nizhoni Ranch Gallery\" data-ga-track=\"ExternalLink:https:\/\/www.navajorug.com\/\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.navajorug.com\/\" target=\"_blank\"\u003eNizhoni Ranch Gallery\u003c\/a\u003e,\u003c\/strong\u003e in Sonoita, AZ. Today, he does about $1 Million of business a year, half through the website and half through his physical store. Getzwiller's Navajo rugs are sold around the world to collectors, business people and rock stars.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Personal Touch\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNavajo weavers today are carrying on a 300-year-old tradition of weaving blankets and rugs. Their unique upright loom uses a traditional weaving technique that cannot be mechanized. The loom is warped with one continuous wool thread and the weft is woven through it, one thread at a time. “It is a very time consuming and meticulous process,” Getzwiller explains, “Small rugs can take a full week to weave, while larger Navajo rugs can take years to complete.”\u003c\/p\u003e\n\u003cdiv class=\"vestpocket nsO6K\"\u003e\n\u003cdiv class=\"Sg4hO\"\u003e\u003ciframe data-load-complete=\"true\" aria-hidden=\"true\" data-google-container-id=\"8\" aria-label=\"Advertisement\" data-is-safeframe=\"true\" height=\"124\" width=\"0\" name=\"\" title=\"Ad content\" id=\"google_ads_iframe_\/7175\/fdc.forbes\/article\/standard\/default\/standard_4\" src=\"https:\/\/27b4f441d278ff26b207ba2b05d10e30.safeframe.googlesyndication.com\/safeframe\/1-0-45\/html\/container.html\" tabindex=\"-1\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wp-caption wp-caption-wrap alignleft\" id=\"attachment_2866\"\u003e\n\u003cdiv class=\"article-body-image image-embed__placeholder\"\u003e\u003cimg alt=\"Navajo weaver Cecelia Nez will work on a rug for years.\" src=\"https:\/\/imageio.forbes.com\/blogs-images\/kateharrison\/files\/2018\/03\/Cecelia-Nez-225x300.jpg?format=jpg\u0026amp;width=1440\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"article-image-caption\"\u003e\n\u003cdiv class=\"caption-container\"\u003e\n\u003cp aria-hidden=\"true\" class=\"wp-caption-text\"\u003eNavajo weaver Cecelia Nez will work on a rug for years.\u003c\/p\u003e\n\u003cstrong\u003e\u003csmall class=\"article-photo-credit\"\u003eNizhoni Ranch Gallery\u003c\/small\u003e\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eBy their intrinsic nature, these rugs cannot be commoditized. Their weaving is personal and the resulting rugs are works of custom art. Getzwiller emphasizes these qualities in every aspect of his business and they inform his marketing. Each rug comes with a weaver’s profile and background information on the traditional process used.\u003c\/p\u003e\n\u003cp\u003eIn the store, Getzwiller works to highlight various artists. On March 11, for example, the gallery will host Elsi Bia and her 11-year-old grand-daughter at The Timeless Treasures of Two Grey Hills opening. They will be demonstrating Navajo weaving at an upright loom. Another granddaughter, Natalie Tso, will be weaving her first rug. Getzwiller notes: “We try to keep these demos fresh and exciting, and not only present historic material, but also present and preserve the art of Navajo weaving today.”\u003c\/p\u003e\n\u003cp\u003eAs part of his commitment to the personal, he also emphasizes customer service. He focuses 100% on customer service, treating every sale as a personal relationship to be nurtured. “Even all our sales online have the personal touch, as each sale is completed with a conversation with the client and subsequent follow-up,” he explains.\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e"}

Forbes - Navajo Rug Gallery Weaves Ancient Art And New Technology Together With Bitcoin - March 2018

Produktbeschreibung
Steve Getzwiller, Owner of Nizhoni Ranch Gallery

Navajo Rug Gallery Weaves Ancient Art And New Technology Together With Bitcoin

By Kate Harrison, March 7, 2018

Steve Getzwiller is a 7th generation rancher who grew up just east of Tucson, Arizona. As a child, he spent a lot of time at the Amerind Foundation in Dragoon, a museum and research center for Native American arts and culture. Inspired by the director of the foundation, Archaeologist Charles C. Di Peso, Getzwiller went on to study anthropology at the University of Arizona, and became a potter and turquoise trader. But his real passion was Navajo Rugs, and as soon as he could afford to, he became collecting them and wholesaling rugs to top galleries around the U.S. to be able to afford more expensive ones for himself.

Nizhoni Ranch Gallery

In 1995, Getzwiller launched an online website, and in 2000, he opened his own physical gallery, The Nizhoni Ranch Gallery, in Sonoita, AZ. Today, he does about $1 Million of business a year, half through the website and half through his physical store. Getzwiller's Navajo rugs are sold around the world to collectors, business people and rock stars.

The Personal Touch

Navajo weavers today are carrying on a 300-year-old tradition of weaving blankets and rugs. Their unique upright loom uses a traditional weaving technique that cannot be mechanized. The loom is warped with one continuous wool thread and the weft is woven through it, one thread at a time. “It is a very time consuming and meticulous process,” Getzwiller explains, “Small rugs can take a full week to weave, while larger Navajo rugs can take years to complete.”

Navajo weaver Cecelia Nez will work on a rug for years.
Nizhoni Ranch Gallery

By their intrinsic nature, these rugs cannot be commoditized. Their weaving is personal and the resulting rugs are works of custom art. Getzwiller emphasizes these qualities in every aspect of his business and they inform his marketing. Each rug comes with a weaver’s profile and background information on the traditional process used.

In the store, Getzwiller works to highlight various artists. On March 11, for example, the gallery will host Elsi Bia and her 11-year-old grand-daughter at The Timeless Treasures of Two Grey Hills opening. They will be demonstrating Navajo weaving at an upright loom. Another granddaughter, Natalie Tso, will be weaving her first rug. Getzwiller notes: “We try to keep these demos fresh and exciting, and not only present historic material, but also present and preserve the art of Navajo weaving today.”

As part of his commitment to the personal, he also emphasizes customer service. He focuses 100% on customer service, treating every sale as a personal relationship to be nurtured. “Even all our sales online have the personal touch, as each sale is completed with a conversation with the client and subsequent follow-up,” he explains.

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