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John Bradford Moore

JB Moore was a trader who established a trading post at Crystal, New Mexico at the western end of the Narbona Pass.  His mission was to buy anything and everything the Navajo had to sell and to sell the Navajo everything they needed.

Around the turn of the century there was great demand for oriental rugs.  Moore understood what the market in the eastern United States would value.  During the winter months, Moore employed Navajo weavers to make rugs.  He ensured that the wool and the weaving was good quality and created his own designs with oriental elements.  He quickly gaining a reputation as a source of good quality rugs. 

Moore's business flourished, and in 1903 and in 1911 he published mail-order catalogs, drawing business from across the United States.  In his 1903 catalog, Moore made much of the authenticity of his products. The catalog included photographs of the interior and exterior of the trading post and the land around it, and of Navajo people, outdoor looms and hogans. He said: "While this booklet makes no claim of being a pioneer in its field, I think it may claim to be the first of its kind published and distributed from the very center of the Navajo Indian Reservation, by an Indian trader living among and dealing directly with the Indians who makes the goods which it illustrates and describes."

Southwest Book: JB Moore Catalog - Adobe Gallery, Santa Fe

 

 

 

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{"id":10681402883,"title":"JB Moore Navajo Rug : Historic : PC 104 : 51″ x 78″ : (4'3\" x 6'6\")","handle":"jb-moore-plate-variant-historic-pc-104","description":"\u003cp\u003eAntique Crystal\/ JB Moore Navajo Rug for sale.\u003c\/p\u003e\n\u003cp\u003eJB Moore and other Traders on the reservation were responsible for helping to define regional styles of weaving.  JB Moore printed a catalog in 1903 and 1911 of rugs in which people back East could purchase.  Over the years, those designs influenced weavers to create weavings using elements of the designs in his catalogs.  This weaver was putting on all the bells and whistles.  You can see Plates II, V, VII, and VIII in this weaving and as if that wasn't difficult enough she added Valero Stars!\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/1207\/9128\/files\/2_fa158956-e74a-4931-b725-4e381237ee62_compact.jpg?v=1503095260\" alt=\"\"\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/1207\/9128\/files\/5_87392638-fab1-432e-9e14-56c8018cc7aa_compact.jpg?v=1503095388\" alt=\"\"\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/1207\/9128\/files\/7_9f708764-4b48-4c44-89b4-1c24db0bbcff_compact.jpg?v=1503095423\" alt=\"\"\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/1207\/9128\/files\/8_a79c9e59-6743-47a2-a297-ab42d77fb784_compact.jpg?v=1503095449\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe weaver of this piece used aniline dyes, and hand carded, hand spun Native wool.\u003c\/p\u003e\n\u003ctable style=\"width: 383px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"width: 92px; height: 22px; text-align: left;\"\u003eStyle\u003c\/td\u003e\n\u003ctd style=\"width: 277px; height: 22px; text-align: left;\"\u003eJB Moore \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px; text-align: left;\"\u003e\n\u003ctd style=\"width: 92px; height: 22px;\"\u003eWeaver\u003c\/td\u003e\n\u003ctd style=\"width: 277px; height: 22px;\"\u003eUnknown Navajo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px; text-align: left;\"\u003e\n\u003ctd style=\"width: 92px; height: 22px;\"\u003eDate\u003c\/td\u003e\n\u003ctd style=\"width: 277px; height: 22px;\"\u003ecirca 1920s\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px; text-align: left;\"\u003e\n\u003ctd style=\"width: 92px; height: 22px;\"\u003eSize\u003c\/td\u003e\n\u003ctd style=\"width: 277px; height: 22px;\"\u003e51″ x 78″ (4'3\" x 6'6\")\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px; text-align: left;\"\u003e\n\u003ctd style=\"width: 92px; height: 22px;\"\u003eItem #\u003c\/td\u003e\n\u003ctd style=\"width: 277px; height: 22px;\"\u003ePC 104\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd colspan=\"2\" style=\"width: 369px; height: 22px; text-align: left;\"\u003e\u003ca href=\"https:\/\/www.navajorug.com\/pages\/jb-moore-navajo-rug\" title=\"J B Moore weavings\"\u003eLearn more about JB Moore style of weavings\u003c\/a\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cspan\u003eC\u003c\/span\u003e\u003cspan\u003eontact us for more information, pricing or to order – \u003ca href=\"mailto:steve@navajorug.com\" target=\"_blank\"\u003esteve@navajorug.com\u003c\/a\u003e or 520-455-5020 -- We'd love to tell you more about it!\u003c\/span\u003e\u003c\/p\u003e","published_at":"2020-11-05T14:01:05-07:00","created_at":"2017-07-24T15:16:26-07:00","vendor":"Historic Collection","type":"JB Moore","tags":["Antique Navajo Rugs","black","brown","circa-1920","color black","color brown","color red","color white","Filter by Price_$15000 to $20000","jb-moore","Mark-Carol","medium","Navajo Rugs","Navajo Rugs by Style_JB Moore","Navajo Rugs Circa_1920 to 1930","public-product","red","Size 4 x 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Crystal\/ JB Moore Navajo Rug for sale.\u003c\/p\u003e\n\u003cp\u003eJB Moore and other Traders on the reservation were responsible for helping to define regional styles of weaving.  JB Moore printed a catalog in 1903 and 1911 of rugs in which people back East could purchase.  Over the years, those designs influenced weavers to create weavings using elements of the designs in his catalogs.  This weaver was putting on all the bells and whistles.  You can see Plates II, V, VII, and VIII in this weaving and as if that wasn't difficult enough she added Valero Stars!\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/1207\/9128\/files\/2_fa158956-e74a-4931-b725-4e381237ee62_compact.jpg?v=1503095260\" alt=\"\"\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/1207\/9128\/files\/5_87392638-fab1-432e-9e14-56c8018cc7aa_compact.jpg?v=1503095388\" alt=\"\"\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/1207\/9128\/files\/7_9f708764-4b48-4c44-89b4-1c24db0bbcff_compact.jpg?v=1503095423\" alt=\"\"\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/1207\/9128\/files\/8_a79c9e59-6743-47a2-a297-ab42d77fb784_compact.jpg?v=1503095449\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe weaver of this piece used aniline dyes, and hand carded, hand spun Native wool.\u003c\/p\u003e\n\u003ctable style=\"width: 383px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd style=\"width: 92px; height: 22px; text-align: left;\"\u003eStyle\u003c\/td\u003e\n\u003ctd style=\"width: 277px; height: 22px; text-align: left;\"\u003eJB Moore \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px; text-align: left;\"\u003e\n\u003ctd style=\"width: 92px; height: 22px;\"\u003eWeaver\u003c\/td\u003e\n\u003ctd style=\"width: 277px; height: 22px;\"\u003eUnknown Navajo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px; text-align: left;\"\u003e\n\u003ctd style=\"width: 92px; height: 22px;\"\u003eDate\u003c\/td\u003e\n\u003ctd style=\"width: 277px; height: 22px;\"\u003ecirca 1920s\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px; text-align: left;\"\u003e\n\u003ctd style=\"width: 92px; height: 22px;\"\u003eSize\u003c\/td\u003e\n\u003ctd style=\"width: 277px; height: 22px;\"\u003e51″ x 78″ (4'3\" x 6'6\")\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px; text-align: left;\"\u003e\n\u003ctd style=\"width: 92px; height: 22px;\"\u003eItem #\u003c\/td\u003e\n\u003ctd style=\"width: 277px; height: 22px;\"\u003ePC 104\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22px;\"\u003e\n\u003ctd colspan=\"2\" style=\"width: 369px; height: 22px; text-align: left;\"\u003e\u003ca href=\"https:\/\/www.navajorug.com\/pages\/jb-moore-navajo-rug\" title=\"J B Moore weavings\"\u003eLearn more about JB Moore style of weavings\u003c\/a\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cspan\u003eC\u003c\/span\u003e\u003cspan\u003eontact us for more information, pricing or to order – \u003ca href=\"mailto:steve@navajorug.com\" target=\"_blank\"\u003esteve@navajorug.com\u003c\/a\u003e or 520-455-5020 -- We'd love to tell you more about it!\u003c\/span\u003e\u003c\/p\u003e"}
JB Moore Navajo Rug : Historic : PC 104 : 51″ x 78″ : (4'3" x 6'6")

JB Moore Navajo Rug : Historic : PC 104 : 51″ x 78″ : (4'3" x 6'6")

$ 15,000.00

Antique Crystal/ JB Moore Navajo Rug for sale. JB Moore and other Traders on the reservation were responsible for helping to define regional styles of weaving.  JB Moore printed a catalog in 1903 and 1911 of rugs in which people back East could purchase.  Over the years, those designs influenced weavers to create weavings using elements of the d...


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